Social Media Management - Reputation Marketing

Screen shot 2013-03-29 at 6.44.37 AM



Our Social Media Process

With years of our experience we have developed a verified process for our client’s project execution. Every Social media project undergoes following process steps-

Objectives – First we prioritize our clients’ objectives. What do our clients want to accomplish through social monitoring? What do they want to monitor specifically – product reactions, customer service queries, or general discussions? Do they want to be able to identify potential buyers?

Plan – Now that we understand what we are doing, we develop a way to get there! With our clients, we set up a book of keywords that we want to pay special attention to, we prioritize our efforts since social media is enormous, and we ensure we are listening to the posts and tweets of the buyers / potential buyers of our clients.

Response techniques – Listening, interacting, and conversing with the clients’ buyers, we develop a reaction technique that covers all possible response scenarios. We anticipate common and uncommon posts and tweets that buyers, critics, and others in the industry may say about the products and services on our clients’ social media pages.

Build Relationships –We assist our clients in building brand recognition, loyalty and credibility on social media sites Facebook, Twitter, LinkedIn, Instagram, Pintrest, tumblr and YouTube.

Evaluate – We continuously evaluate our results versus our objectives. Since social media is constantly changing, we place heavy emphasis on evaluation.
Our Social Media Campaigns revolve around helping our clients in the following key areas:

“Tweeting” to establish a presence and build brand reputation online, and responding to tweets to encourage engagement
Generating a strong “follower base”, where tweets will be primarily communicated
Engaging tweets with appropriate lists, #hashtags and @authoritative profiles
Gaining exposure by “following” reputable members / businesses
List Management of your followers
Posting relevant approved articles found online that relate to your business / industry


Network with key professionals found in the industry and in the general working environment
Properly communicate with followers and build upon personal and brand recognition
Gain integrity to be recognized as a respectable professional
Posting relevant approved articles found online that relate to your business / industry
Analytics analysis


Designing a fully integrated social media interaction and engagement plan that captures the SMM goals of the company
Profile/Page Optimization
Updating community and Tell Your Fans marketing
Effectively posting key information that will be easily visible on the “wall” and the walls of the client’s followers
Increasing exposure
Paid campaign management
Insights analysis
Contests, Polls and other engaging viral campaigns
Facebook Application integration and development
Gaining a strong and respected “fan base” to further enhance credibility

YouTube Channel Optimization
Upload and management of videos
Optimization of titles, descriptions and tags
Continuously search for innovative and new material that can be posted to gain maximum exposure within the clients industry
Construct a structured plan to generate many “subscriptions”, “views” and “comments”

Create your page and a minimum of 8 boards
6 pins per day
Follow users in target areas
Follow-back pinners who choose to pin images
Pin relevant images from client website to drive traffic back to the main site
Pin YouTube content to drive back to YouTube channel

Gaining exposure by “following” reputable members / businesses
Networking and adding people to your circles
+1 Relevant content to engage followers
Routine engagement with following and followers
Posting relevant approved articles found online that relate to your business / industry